The world-famous Heineken® Brewery opened in 1867, but the 21st century is still a dam good time for beer in the heart of Amsterdam. Now an interactive, semi-guided, and immersive attraction located in the old Heineken® brewery, with multiple tastings and free beer included, it's a real hotspot for beer fans – and a quintessential Amsterdam experience. Arrive thirsty for your Heineken Experience!
After watching the bikes whizz around outside the Heineken Experience, you'll step inside and begin the tour by exploring the historic brewing rooms, complete with authentic 18th-century wood and copper machinery. Then, you can try your hand at modern interactive games from the brand's global sponsors, such as Formula 1, the UEFA Champions League and the Rugby World Cup. Heineken is timeless.
Other notable exhibits within the Heineken Experience reveal important things, including what it means to be a bottle of beer for a day and a bird's-eye view of the entire brewing process. Download the free Heineken® Experience app for even more audio content, as well as a handy map of the "Best Hidden Gems in Amsterdam".
Did you know that this world-famous beer is brewed with only four natural ingredients? Find out what exactly is in each bottle of Heineken® by tasting, touching and smelling the key elements individually and then together - all in the name of science, of course.
Top off the day with a small beer tasting during the tour, then enjoy two more complimentary beers in the sleek and atmospheric bar at the end of the experience. Not only will you understand, but you will also speak the international language of Pilsner.
